Although the benefits offered by your product or service are ultimately what your prospects will exchange money for, there is a not-so-obvious silent sale you must make first.
Your prospects won’t mention it to you but trust me, they are focused on this as much, or more, than your product or service.
Give them what they want and you’re halfway to making a sale.
Ignore it and chances are your prospect will be buying from your competitor.
Read today’s post to learn what this hidden element is and how it can dramatically boost your closing rate.