Do you find yourself getting anxious when you find yourself in a selling conversation that is progressing towards the inevitable point where you have to close the sale by asking for the order?
Do you tense up? Do your hands get clammy? Does your confidence waver?
If so, you’re not alone. I talk to many business owners who feel exactly the same way at a time they SHOULD feel excitement.
I think one of the main reasons this anxiety starts to spike when it comes time to close the sale is caused by a lack of understanding of what the selling process is really all about.