Is this you?
Your marketing efforts aren’t delivering the results you want but you’re not quite sure what to do?
No worries. We’ve all been there at some point or another.
The key is doing something about it. But not the SAME thing.
Time to try something different and chances are, if it’s going to make a difference, it could take you out of your comfort zone.
Let’s be honest. We all our Happy Bubble. We know what to do. What to say. How things work.
That’s fine when the results are there. But when you aren’t making headway, it’s time for a change.
And that means making stmauff happen.
Scary? It can be but it can also be VERY exciting – and profitable.
As Master Salesman Brian Tracy reflects… ‘you can only grow if you are willing to feel awkward and uncomfortable when you try something new.’
Wow Brian. Sounds like fun.
So where can you start?
When your marketing strategies aren’t working, pushing the envelope is the ONLY way to shake things up.
In order to move the marketing needle and actually produce results, you need to be different.
By contrast, your current marketing routine probably feels comfortable and safe.
Unfortunately, comfortable and safe doesn’t always drive leads and increase sales.
Here are 8 ways to profitably break out of your marketing comfort zone now:
- Change your attitude. Accept that you can do this if you apply yourself. Everyone struggles with limiting thought patterns from time to time, but because your thoughts drive feelings and behavior, it is important to learn to harness positive thoughts. That will orient you toward success-inviting behaviours.
- Break through fear of not knowing with ACTION. Marketing can be intimidating – if you allow it to be. Sure, there are some things to learn but not “how are we going to build a space shuttle?” stuff. The best antidote to fear is taking action. When we don’t know, we freeze. So, go find out. It’s that simple. There are plenty of people waiting to help you.
- Invest money into your personal development. As I was pulling together tax information for my accountant a couple of years ago, I was amazed at how many things I had invested in to help me develop more knowledge and skills. It’s not like I spent a fortune but it was evidence of a commitment to move forward.
- Get a customer’s perspective.Talk with your customers and find out what they love about your product or service. What would they like to see changed? What truly makes your company stand out to them? I guarantee that you will learn something new. Use that information to get your marketing on course.
- Use marketing tactics you haven’t used before.My wife keeps extolling the virtues of Instagram. That doesn’t mean I’m gonna start posting today but her comments got me investing time and money into LinkedIn. Jump into something you’re unfamiliar with – try using it yourself – by yourself. Make mistakes. Learn how it works.
- Create a marketing strategy. Many business owners use tactics without a strategy. This often results in plenty of hit and miss marketing efforts. If you don’t have a marketing strategy planned out, your tactics are going to be all over the place. Organizing and coordinating your tactics into a strategy focuses your marketing efforts, leading to more prospects and customers.
- Upgrade Make your website stickier. All roads (and prospects!) lead to your website. Google states that 9 out of 10 people visit your website BEFORE they reach out to you. When they DO visit, your website has to grab their attention immediately. Fail and your sales opportunity is gone. Period. Figure out ways to make your website grab prospects’ attention when they arrive for a visit.
- Rethink your marketing approach. Ok. Be honest. When’s the last time you stuck your head up to take a look at doing business in this new economy? Social media has changed everything. Doesn’t mean you have to have a strategy for EVERY social media tactic but if you aren’t using any, you want to explore what might work for you. An old school approach is fine as long as it’s rooted in direct response marketing and sales strategies and principles. But if using the “hey look what I got, do you wanna buy it” old school approach, it’s time to get rid of it.
Anyhow, make today the day you decide to break out of your marketing comfort zone and DO SOMETHING – today!
Start calling your clients or customers. Get some honest feedback. What are you doing right and what do you need to be doing differently? Look at your website, your marketing program and your entire business from a prospect’s perspective.
Use what you learn to create a targeted marketing strategy around the needs of your ideal prospects.
You will be outside your comfort zone but you’ll be on your way to another zone that will be well worth the discomfort – the higher profit zone.