Prospecting…ugh….for many salespeople, just the word alone makes them break out into a cold sweat.
To them, the thought of waking up and trying to find new prospects ranks right up there on the dread scale with a trip to the dentist or being forced to binge watch Three’s Company reruns.
And yet, without this vital selling activity, nothing else matters.
Like anything else, it’s all about mindset.
Prospecting can be exhausting, stressful and frustrating – if you don’t have an effective way to do it.
Is there a way to make this crucial selling process fun and more fulfilling?
Well, fun might be stretching it a bit but there are definitely some ways to make it easier – and more productive.
And today’s post identifies a number of things you can do to turn prospecting into a process that pays you big dividends.Continue reading