Think about this: Only 1-3% of people coming to your website or reading your sales email are “now” buyers. They know what they want. They have the money to pay. And they are ready to buy.
I know. I reached for the crying towel too when I learned that.
But here’s the good news: a high percentage of the remaining 97% will eventually buy from someone – as long as they are still in the game.
Sadly, many business owners won’t be there with a compelling message when that joyous moment arrives.
Why? Because they don’t have a follow up process in place.
If you aren’t sure what dramatic impact following up can have on your bottom line, read on!