I hear this all the time: ‘I’m not great at writing copy.’
Well, here’s the good news: You don’t have to be great. You just have to be GOOD.
To create web copy, sales letters and emails that persuade prospects to take the next step your selling process, you simply have to understand that selling is selling.
Whether you’re in a face-to-face situation or online.
Just employ the same classic selling principles you use when you’re talk-ing to prospects one-on-one.
Today’s post explains how.Continue reading