by Gerry | May 3, 2021 | Marketing
Is this you? Your marketing efforts aren’t delivering the results you want but you’re not quite sure what to do? No worries. We’ve all been there at some point or another. The key is doing something about it. But not the SAME thing. Time to try...
by Gerry | Apr 23, 2021 | Selling Strategies
Many business owners and salespeople fail to use one of the most powerful sales strategies available to them. They simply don’t leverage the selling power of asking questions. Asking questions delivers two key benefits: First, it allows you to find out more about what...
by Gerry | Apr 19, 2021 | Copywriting
When I tell people I’m a direct response copywriter who writes sales copy, it’s not unusual to get a few oooohs and ahhhs. (not as many as I’d like but…) Little do they realize, they’re a lot closer to writing copy that sells than they might...
by Gerry | Apr 11, 2021 | Closing Sales
Getting lots of telephone sales inquiries is great – provided you have the right mindset and understanding in place that allows you to turn your share of these inquiries into sales. Sadly, many business owners and salespeople don’t. If you aren’t happy with the...
by Gerry | Mar 29, 2021 | Overcoming Objections
If your livelihood depends on you closing sales, chances are you’ve heard this more often than you’d care to remember. You’ve just finished explaining how your product or service will make your prospect’s life better and then she hits you with this: “Ok sounds great,...
