Value-Based Selling: The Five Methods

Value-Based Selling: The Five Methods

Do you find yourself frequently defending the price you charge for your product or service?

If so, it could be you aren’t giving your prospect anything else to focus on.

Usually, when price becomes the focal point, it’s because prospects aren’t seeing the value your offering provides.

Once you start providing prospects with a clear understanding of how they will be better off because of you, those pricing bun fights will melt away.

Today’s post provides 5 ways you can sell value and get your prospects focused on what matters most – why whatever you offer is a bargain – regardless of the price you charge.

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3 Reasons B2B Prospects Decide to “Do Nothing”

3 Reasons B2B Prospects Decide to “Do Nothing”

OK. You’ve done everything right.

Your prospect is a great fit for your product or service. You have a meeting with the decision maker. You show your prospect how you can change his life.

And then…your prospect decides to do nothing.

What could possibly have resulted in this outcome where nobody wins?

What caused your prospect to rein in?

Usually the reason can be traced to one of three factors.

To learn what can cause your selling opportunity to come to a complete stop, read today’s post.

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Is Staying In Your Marketing Bubble Costing You A Fortune?

Is Staying In Your Marketing Bubble Costing You A Fortune?

Is your bottom line stuck in the marketing mud?

Maybe your marketing efforts aren’t delivering the results you want but you’re not quite sure what to do?

Well, the key is to do SOMETHING about it. But not the SAME thing.

Time to try something different and chances are, if it’s going to make a difference, it could take you out of your comfort zone.

Today’s post delivers 8 ways to profitably break out of your marketing comfort zone now.

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How To Use Questions To Close More Sales Inquiries

How To Use Questions To Close More Sales Inquiries

Many business owners and salespeople fail to use one of the most powerful sales strategies available to them.

They simply don’t leverage the selling power of asking questions.

Asking questions delivers two key benefits: First, it allows you to find out more about what your prospect wants. And second, it gives you something you must have if you’re going to lead your prospect through your selling process – CONTROL.

And when I say control, I don’t mean it in a manipulative way. Selling is all about arriving at an outcome where both you and your prospect benefit.

To learn more about how you can learn to question your way to selling success, read today’s post.

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Copywriting: How To Write Sales Copy

Copywriting: How To Write Sales Copy

I hear this all the time: ‘I’m not great at writing copy.’

Well, here’s the good news: You don’t have to be great. You just have to be GOOD.

To create web copy, sales letters and emails that persuade prospects to take the next step your selling process, you simply have to understand that selling is selling.

Whether you’re in a face-to-face situation or online.

Just employ the same classic selling principles you use when you’re talk-ing to prospects one-on-one.

Today’s post explains how.

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3 Tips For Converting Sales Inquiries Into Sales

3 Tips For Converting Sales Inquiries Into Sales

If there’s one consistent selling situation where business owners struggle it is when they get a telephone sales inquiry.

This GOLDEN opportunity is often mishandled resulting more often than not in a missed sale.

Here’s the problem:

Many business owners simply aren’t prepared mentally when this unique selling opportunity presents itself.

Today’s article gives you 3 tips you can immediately use to increase your sales inquiry close rate.

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5 Proven Ways To Get Past The ‘I Need to Think About It’ Objection

5 Proven Ways To Get Past The ‘I Need to Think About It’ Objection

Betcha never heard a prospect say this before: “Ok sounds great, I just need to think about it.” (LOL)

If you’re like many business owners and salespeople, when a prospect says this, it could signal the end of a selling opportunity.

UNLESS you know how to handle it.

The first thing to understand is that 90% of the time, your prospect doesn’t REALLY have to “think about it.”

Often, it’s simply a smokescreen.

Today’s article identifies why prospects do this and lays out 5 proven ways you can effectively address the ‘I’d like think it over’ objection.

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How To Generate Sales Leads

How To Generate Sales Leads

Have your sales leads slowed to a trickle?

If so, there could be many reasons for that.

However, the first place to look is your marketing content.

I see this time and time again with clients. When a client comes to me wondering why they aren’t generating sales leads, the first thing I do is review their marketing content.

A quick glance usually reveals the answer.

The problem?

Their content is dull, boring and doesn’t do a thing to compel a prospect to want to know more.

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A Few Mindset Shifts To Help You Close More Sales

A Few Mindset Shifts To Help You Close More Sales

Do you find yourself getting anxious when you find yourself in a selling conversation that is progressing towards the inevitable point where you have to close the sale by asking for the order?

Do you tense up? Do your hands get clammy? Does your confidence waver?

If so, you’re not alone. I talk to many business owners who feel exactly the same way at a time they SHOULD feel excitement.

I think one of the main reasons this anxiety starts to spike when it comes time to close the sale is caused by a lack of understanding of what the selling process is really all about.

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